Concepedia

Interactive Media Audiences

Interactive Media Audiences is an academic construct denoting a singular theoretical framework within the domain of audience studies that characterizes audience members as active participants who engage in bidirectional communication with media content through digital platforms, thereby transforming passive reception into dynamic interaction.

82

Publications

4.9K

Citations

177

Authors

81

Institutions

Publications per year

2017–2026

15

Parents

Publications

82

Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods

Lisa R. Klein · Journal of Business Research · 1998 · 872 citations

, , +12

New Media Interactive Advertising vs. Traditional Advertising

Alexa Bezjian-Avery, Bobby J. Calder, Dawn Iacobucci · Journal of Advertising Research · 1998 · 467 citations

, , +14

Technology and interactive media as tools in early childhood programs serving children from birth through age 8

Judy Radich · Every child · 2013 · 369 citations

, , +12

The Challenge of Changing Audiences

Sonia Livingstone · European Journal of Communication · 2004 · 339 citations · Full text

, , +13

Shivers down your spine: cinema, museums, and the immersive view

Choice Reviews Online · 2009 · 274 citations

, , +17

1–5 of 82

Authors

177

  1. SA
    Sanne Akkerman

    Utrecht University, Netherlands

    2 publications · 72 citations

    2

    h-index

  2. AV
    Antoine van den Beemt

    Eindhoven University of Technology, Netherlands

    2 publications · 72 citations

    2

    h-index

  3. SL
    Shalom Levy

    Ariel University, Israel

    2 publications · 45 citations

    2

    h-index

  4. KC
    Konstantinos Chorianopoulos

    Ionian University, Greece

    2 publications · 89 citations

    2

    h-index

  5. ID
    Israel D. Nebenzahl

    Bar-Ilan University, Israel

    2 publications · 45 citations

    2

    h-index

1–5 of 177

Institutions

81

  1. Microsoft (United States)

    Redmond, United States

    2 h-index

    5 publications

    207 citations

  2. Trimbos Institute

    Utrecht, Netherlands

    2 h-index

    4 publications

    144 citations

  3. Bar-Ilan University

    Ramat Gan, Israel

    2 h-index

    3 publications

    58 citations

  4. University of Cambridge

    Cambridge, United Kingdom

    2 h-index

    3 publications

    45 citations

  5. Fontys University of Applied Sciences

    Eindhoven, The Netherlands

    2 h-index

    2 publications

    72 citations

  6. The Ohio State University

    Columbus, United States

    2 h-index

    6 publications

    248 citations

  7. Harvard University

    Cambridge, United States

    2 h-index

    2 publications

    884 citations

  8. Utrecht University

    Utrecht, The Netherlands

    2 h-index

    4 publications

    144 citations

1–8 of 81

Venues

  1. 3

    h-index

  2. Journal of Interactive Advertising

    3 publications · 67 citations

    3

    h-index

  3. Choice Reviews Online

    CRO · 2 publications · 333 citations

    2

    h-index

  4. 2

    h-index

  5. Journal of Advertising Research

    JAR · 2 publications · 689 citations

    2

    h-index

1–5