Concepedia

Michael W. Kruger

MW

Statistics

Publications

4

Citations

538

H-Index

4

Active since

1976

Affiliations

University of Michigan(Current)

Michael W. Kruger is an author at University of Michigan specializing in social sciences, databases, and product data management.

Publications per year

1976–2010

4

Publications

4

<b>Database Paper</b>—The IRI Marketing Data Set

Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela · Marketing Science · 2008 · 475 citations

Computing, Marketing, Marketing Management +7

When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes

Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna et al. · Journal of Marketing Research · 2010 · 27 citations · Full text

Business, Business Economics, Retail Management +5

Toward the development of cognitively experienced speech anxiety scales

Michael J. Beatty, Michael W. Kruger, Ron G. Springhorn · Central States Speech Journal · 1976 · 24 citations

Education, Educational Psychology, Psychology +7

The effects of heckling on speaker credibility and attitude change

Michael J. Beatty, Michael W. Kruger · Communication Quarterly · 1978 · 12 citations

Social Sciences, Social Psychology, Interpersonal Communication +5

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