Concepedia

Richard Colombo

RC

10

Publications

1.1K

Citations

10

H-Index

1987

Active since

Affiliations

New York University(Current)

Fordham University

University of California, Los Angeles

Columbia University

Richard Colombo is an author at New York University specializing in statistics, business, and marketing.

Top concepts

StatisticsBusinessMarketingEngineeringManagementFinanceMedicineEconomicsEducationPublic Health

Publications per year

1987–2020

10

Publications

10

Counting Your Customers: Who-Are They and What Will They Do Next?

David C. Schmittlein, Donald G. Morrison, Richard Colombo · Management Science · 1987 · 643 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +17

Note—A Brand Switching Model with Implications for Marketing Strategies

Richard Colombo, Donald G. Morrison · Marketing Science · 1989 · 172 citations

Marketing Analytics, Consumer Uncertainty, Simple Model +19

A stochastic RFM model

Richard Colombo, Weina Jiang · Journal of Interactive Marketing · 1999 · 146 citations

A Model for Diagnosing and Reducing Non-response Bias

Richard Colombo · Journal of Advertising Research · 2000 · 34 citations

Asthma, Engineering, Pulmonary Care +17

A Friction Model for Describing and Forecasting Price Changes

Wayne S. DeSarbo, Vithala R. Rao, Joel H. Steckel et al. · Marketing Science · 1987 · 33 citations

Pricing Policy, Asset Pricing, Economic Analysis +16

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