Marketing Science · 1987 · 33 citations · 27 references
BusinessBusiness EconomicsEconomicsForecastingPricing TheoryTime Series AnalysisDynamic Economic ModelsDynamic PricingFinancial ForecastingInterest Rate ModelingIntertemporal PricingTime Series ForecastingDynamic Forecasting ModelsPrice Response ModelingTemporal Price Series AnalysisTemporal PricingTime-varying Pricing
This paper presents a new friction model for describing the price changes of a product or brand over time and for forecasting both the timing and magnitude of such changes from one period to the next. After a review of the related pricing literature, we present our model and a modified controlled random search procedure for estimating its parameters. The model is applied to describe and forecast the weekly mortgage interest rates for a local bank in the Philadelphia area. Finally, limitations and several potential applications of this methodology are discussed.
27
Time Series Analysis: Forecasting and Control
Michael D. Geurts, George E. P. Box, Gwilym M. Jenkins · Journal of Marketing Research · 1977 · 19.3K citations
Computing, Data Science, Forecasting +11
An Information Processing Theory of Consumer Choice
Ivan Ross, James R. Bettman · Journal of Marketing · 1979 · 2.3K citations
Dynamic Price Models for New-Product Planning
B.B. Robinson, Chet Lakhani · Management Science · 1975 · 573 citations