Concepedia

Purchase Intentions and Purchase Behavior

Donald G. Morrison

Journal of Marketing · 1979 · 346 citations · 14 references

DOI

Concepts

Abstract

This paper provides a framework for collecting, analyzing, and interpreting purchase intentions data.

References

14

Statistical Theories of Mental Test Scores

William W. Rozeboom, Frederic M. Lord, Melvin R. Novick et al. · American Educational Research Journal · 1969 · 8.1K citations

, , +14

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Alvin J. Silk, Glen L. Urban · Journal of Marketing Research · 1978 · 423 citations

, , +17

Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design

F. Thomas Juster · Journal of the American Statistical Association · 1966 · 423 citations

, , +17

A Probability Distribution Derived from the Binomial Distribution by Regarding the Probability of Success as Variable between the Sets of Trials

J. G. Skellam · Journal of the Royal Statistical Society Series B (Statistical Methodology) · 1948 · 414 citations

, , +13

Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design

F. Thomas Juster · Journal of the American Statistical Association · 1966 · 399 citations

, , +17