Concepedia
Statistics
Publications
36
Citations
2.4K
H-Index
23
Active since
1963
Affiliations
Massachusetts Institute of Technology(Current)
Harvard University
University of Chicago
Stanford University
New York University
Alvin J. Silk is an author at Massachusetts Institute of Technology specializing in marketing, business, and marketing management.
Publications per year
1963–2008
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
Alvin J. Silk, Glen L. Urban · Journal of Marketing Research · 1978 · 423 citations
Business, Marketing, Marketing Management +17
On the Reliability and Predictive Validity of Purchase Intention Measures
Manohar U. Kalwani, Alvin J. Silk · Marketing Science · 1982 · 233 citations · Full text
Social Sciences, Marketing, Psychology +13
Measuring Influence in Organizational Purchase Decisions
Alvin J. Silk, Manohar U. Kalwani · Journal of Marketing Research · 1982 · 179 citations
Business, Marketing, Marketing Management +13
Alvin J. Silk, Glen L. Urban · Journal of Marketing Research · 1978 · 154 citations
Physicians Report On Patient Encounters Involving Direct-To-Consumer Advertising
Joel S. Weissman, David Blumenthal, Alvin J. Silk et al. · Health Affairs · 2004 · 133 citations
Health Professions, Communication, Internal Medicine +15
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