Concepedia

Alvin J. Silk

AJ

36

Publications

2.4K

Citations

23

H-Index

1963

Active since

Affiliations

Massachusetts Institute of Technology(Current)

University of Chicago

Harvard University

Stanford University

New York University

Alvin J. Silk is an author at Massachusetts Institute of Technology specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingConsumer BehaviorMarketing CommunicationEconomicsBusiness StrategyCustomer Satisfaction

Publications per year

1963–2008

36

Publications

36

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Alvin J. Silk, Glen L. Urban · Journal of Marketing Research · 1978 · 422 citations · Full text

Customer Satisfaction, Consumer Research, Buying Behavior +18

On the Reliability and Predictive Validity of Purchase Intention Measures

Manohar U. Kalwani, Alvin J. Silk · Marketing Science · 1982 · 233 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +21

Measuring Influence in Organizational Purchase Decisions

Alvin J. Silk, Manohar U. Kalwani · Journal of Marketing Research · 1982 · 179 citations

Pilot Study, Customer Satisfaction, Consumer Study +10

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Alvin J. Silk, Glen L. Urban · Journal of Marketing Research · 1978 · 153 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +16

Physicians Report On Patient Encounters Involving Direct-To-Consumer Advertising

Joel S. Weissman, David Blumenthal, Alvin J. Silk et al. · Health Affairs · 2004 · 133 citations

Physicians Report, Dtca Visits, Targeted Advertising +18

Rows per page

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