Concepedia

Terri C. Albert

TC

Statistics

Publications

2

Citations

81

H-Index

2

Active since

2003

Affiliations

University of Hartford(Current)

Terri C. Albert is an author at University of Hartford specializing in behavioral needs segmentation, segmentation strategy, and demand segmentation.

Publications per year

2003–2008

2

Publications

2

Need-based segmentation and customized communication strategies in a complex-commodity industry

Terri C. Albert · Industrial Marketing Management · 2003 · 71 citations

Business, Industrial Engineering, Operations Management +16

Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians

Terri C. Albert, Randy Jacobs · Journal of Advertising Research · 2008 · 10 citations

Social Sciences, Communication, Ethnic Studies +17

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