Occasion-Based Segmentation is a market segmentation strategy that classifies consumers according to specific times, events, or contexts in which a product or service is purchased or consumed, distinguishing it from other behavioral segmentation approaches by focusing on the temporal and situational triggers of consumer behavior.
6
Publications
303
Citations
14
Authors
5
Institutions
Publications per year
2017–2026
0
Parents
Publications
6
1–5 of 6
Authors
14
- SA
1
h-index
- RM
1
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- HM
1
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- RR
1
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- PC
1
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1–5 of 14
Institutions
5
University of Toronto
Toronto, Canada
1 h-index
1 publications
24 citations
University of Pittsburgh
Pittsburgh, United States
1 h-index
2 publications
54 citations
Binghamton University
Binghamton, United States
1 h-index
3 publications
60 citations
University of Verona
Verona, Italy
1 h-index
3 publications
90 citations
Deakin University
Burwood, Australia
1 h-index
4 publications
552 citations
1–5 of 5
Venues
- Animal Learning & Behavior
1 publications · 20 citations
1
h-index
- Journal of International Food & Agribusiness Marketing
1 publications · 30 citations
1
h-index
- Bulletin of the Psychonomic Society
1 publications · 27 citations
1
h-index
- Journal of the American Statistical Association
1 publications · 24 citations
1
h-index
- American Journal of Clinical Nutrition
AJCN · 1 publications · 138 citations
1
h-index
1–5