Holiday Segmentation is a method of consumer market segmentation that categorizes audiences based on their behavioral and motivational patterns specifically tied to holiday-related events, distinguishing it from other occasion-based segmentation approaches by its exclusive focus on culturally or seasonally significant festive periods.
8
Publications
416
Citations
18
Authors
8
Institutions
Publications per year
2017–2026
2
Parents
Publications
8
1–5 of 8
Authors
18
- MC
1
h-index
- RP
1
h-index
- SH
1
h-index
- TA
1
h-index
- KB
1
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1–5 of 18
Institutions
8
Université d'Angers
Angers, France
1 h-index
1 publications
84 citations
Florida International University
Miami, United States
1 h-index
2 publications
208 citations
Akdeniz University
Antalya, Türkiye
1 h-index
2 publications
122 citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
1 h-index
1 publications
84 citations
Anglia Ruskin University
Cambridge, United Kingdom
1 h-index
1 publications
58 citations
Virginia Tech
Blacksburg, United States
1 h-index
1 publications
19 citations
University of Surrey
Guildford, United Kingdom
1 h-index
1 publications
19 citations
Universidad de Las Palmas de Gran Canaria
Las Palmas de Gran Canaria, Spain
1 h-index
1 publications
18 citations
1–8 of 8
Venues
- Journal of Destination Marketing & Management
2 publications · 79 citations
2
h-index
- Journal of Travel & Tourism Marketing
JTTM · 2 publications · 142 citations
2
h-index
- Journal of Hospitality & Leisure Marketing
JHLM · 1 publications · 19 citations
1
h-index
- Journal of Criminal Justice
1 publications · 104 citations
1
h-index
- Sustainable Energy Grids and Networks
SEGAN · 1 publications · 13 citations
1–5