Concepedia
Statistics
Publications
17
Citations
781
H-Index
16
Active since
1998
Affiliations
Université d'Angers(Current)
Université de Bretagne Sud
Paris School of Business
Hong Kong Polytechnic University
Université Bretagne Loire
Patrick Legohérel is an author at Université d'Angers specializing in marketing, business, and consumer behavior.
Publications per year
1998–2021
Toward a Market Segmentation of the Tourism Trade:
Patrick Legohérel · Journal of Travel & Tourism Marketing · 1998 · 91 citations
Business, Economics, Tourism Management +16
Market Segmentation in the Tourism Industry and Consumers' Spending
Patrick Legohérel, Kevin Wong · Journal of Travel & Tourism Marketing · 2006 · 84 citations
Management, Hospitality Management, Marketing +17
Culture, Time Orientation, and Exploratory Buying Behavior
Patrick Legohérel, Bruno Daucé, Cathy H.C. Hsu et al. · Journal of International Consumer Marketing · 2009 · 81 citations
Business, Marketing, Social Psychology +12
Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market
Patrick Legohérel, Cathy H.C. Hsu, Bruno Daucé · Tourism Management · 2014 · 78 citations
Business, Marketing, Tourism Management +14
The tourism Web acceptance model
Alia Besbes Sahli, Patrick Legohérel · Journal Of Vacation Marketing · 2015 · 60 citations
Business, Information Systems, Information Technology +17
1–5 of 17