Bruno Daucé

Culture, Time Orientation, and Exploratory Buying Behavior

Patrick Legohérel, Bruno Daucé, Cathy H.C. Hsu et al. · Journal of International Consumer Marketing · 2009 · 79 citations

Cultural Consumption, Temporal Styles Scale, Consumer Study +19

Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market

Patrick Legohérel, Cathy H.C. Hsu, Bruno Daucé · Tourism Management · 2014 · 78 citations

Culture, Economics, International Tourism +8

Emotion Recognition based on Heart Rate and Skin Conductance

Mickael Ménard, Paul Richard, Hamza Hamdi et al. · 2015 · 50 citations · Full text

Scent marketing: linking the scent congruence with brand image

Karim Errajaa, Patrick Legohérel, Bruno Daucé et al. · International Journal of Contemporary Hospitality Management · 2021 · 47 citations

Customer Satisfaction, Consumer Research, Brand Strategy +20

Consumer reactions to olfactory congruence with brand image

Karim Errajaa, Bruno Daucé, Patrick Legohérel · Journal of Retailing and Consumer Services · 2019 · 39 citations

Advertising, Management, Consumer Research +6