Occasion-based vs. User-based Benefit Segmentation: A Case Study

Issues and Advances in Segmentation Research

Yoram Wind · Journal of Marketing Research · 1978 · 801 citations

Computing, Computer Science, Computer Vision +9

Benefit Segmentation: A Decision-oriented Research Tool

Russell I. Haley · Journal of Marketing · 1968 · 786 citations

Business, Marketing, Marketing Management +13

Person-Situation: Segmentation's Missing Link

Peter R. Dickson · Journal of Marketing · 1982 · 202 citations

Business, Marketing, Marketing Management +14

Successful Needs/Benefits Segmentation: A User′s Guide

Marshall G. Greenberg, Susan McDonald · Journal of Consumer Marketing · 1989 · 64 citations

Business, Marketing, Strategic Management +17