Concepedia

Needs-based Segmentation

Needs-Based Segmentation is a market segmentation strategy that partitions a heterogeneous market into distinct customer groups on the basis of shared needs, benefits sought, or problem-solving priorities, rather than on sociodemographic or other descriptive characteristics.

163

Publications

10.3K

Citations

393

Authors

246

Institutions

Publications per year

2017–2026

40

Variants

Benefit-based Segmentation

Parents

Children

Publications

163

Segmentation by motivation in rural tourism: A Korean case study

Duk‐Byeong Park, Yooshik Yoon · Tourism Management · 2008 · 705 citations

, , +13

Exploiting Niches Using Relationship Marketing

David Shani, Sujana Chalasani · Journal of Consumer Marketing · 1992 · 454 citations

, , +17

Classifying the segmentation of customer value via RFM model and RS theory

Ching‐Hsue Cheng, You‐Shyang Chen · Expert Systems with Applications · 2008 · 424 citations

, , +16

An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry

Hyun-Seok Hwang, Taesoo Jung, Euiho Suh · Expert Systems with Applications · 2003 · 413 citations

, , +16

Customer segmentation and strategy development based on customer lifetime value: A case study

Su‐Yeon Kim, Taesoo Jung, Euiho Suh et al. · Expert Systems with Applications · 2005 · 337 citations

, , +17

1–5 of 163

Authors

393

  1. ES
    Euiho Suh

    Pohang University of Science and Technology, South Korea

    3 publications · 820 citations

    3

    h-index

  2. RT
    R.K. Thiruchelvan

    Louisiana State University, United States

    2 publications · 61 citations

    2

    h-index

  3. DG
    Davide Giacalone

    University of Southern Denmark, Denmark

    2 publications · 34 citations

    2

    h-index

  4. SS
    Stowe Shoemaker

    University of Nevada, Las Vegas, United States

    2 publications · 315 citations

    2

    h-index

  5. JP
    Joris P. J. Slaets

    University of Groningen, Netherlands

    2 publications · 76 citations

    2

    h-index

1–5 of 393

Institutions

246

  1. UNSW Sydney

    Sydney, Australia

    5 h-index

    9 publications

    315 citations

  2. Universitat de València

    Valencia, Spain

    3 h-index

    5 publications

    108 citations

  3. University of Nevada, Las Vegas

    Las Vegas, United States

    3 h-index

    3 publications

    106 citations

  4. Duke University

    Durham, United States

    3 h-index

    4 publications

    81 citations

  5. K.N.Toosi University of Technology

    Tehran, Iran

    3 h-index

    6 publications

    315 citations

  6. Pohang University of Science and Technology

    Pohang, South Korea

    3 h-index

    6 publications

    1.7K citations

  7. City University of Hong Kong

    Hong Kong, Hong Kong

    2 h-index

    2 publications

    121 citations

  8. University of Wisconsin–Whitewater

    Whitewater, United States

    2 h-index

    2 publications

    81 citations

1–8 of 246

Venues

  1. Expert Systems with Applications

    11 publications · 1.7K citations

    11

    h-index

  2. Food Quality and Preference

    8 publications · 652 citations

    8

    h-index

  3. Tourism Management

    7 publications · 1.5K citations

    7

    h-index

  4. Journal of the Academy of Marketing Science

    4 publications · 296 citations

    4

    h-index

  5. International Journal of Research in Marketing

    IJRM · 3 publications · 216 citations

    3

    h-index

1–5