Concepedia

Needs-based Segmentation Models

Needs-Based Segmentation Models is a conceptual framework in marketing and consumer behavior research that classifies populations into distinct subgroups based on shared underlying needs, motivations, or desired outcomes, differentiating it from other segmentation approaches by prioritizing psychological and functional drivers over demographic, geographic, or behavioral characteristics.

29

Publications

1.7K

Citations

92

Authors

59

Institutions

Publications per year

2017–2026

12

Parents

Publications

29

Segmentation by motivation in rural tourism: A Korean case study

Duk‐Byeong Park, Yooshik Yoon · Tourism Management · 2008 · 705 citations

, , +13

Consumer intentions for alternative fuelled and autonomous vehicles: A segmentation analysis across six countries

Dimitris Potoglou, Colin Whittle, Ioannis Tsouros et al. · Transportation Research Part D Transport and Environment · 2020 · 83 citations · Full text

, , +16

Gerontographics: life-stage segmentation for marketing strategy development

Choice Reviews Online · 1997 · 82 citations

, , +15

Need-based segmentation and customized communication strategies in a complex-commodity industry

Terri C. Albert · Industrial Marketing Management · 2003 · 71 citations

, , +16

Understanding Truck Driver Need-Based Segments: Creating a Strategy for Retention

Zachary Williams, Michael Scott Garver, Gary Taylor · Journal of Business Logistics · 2011 · 70 citations

, , +17

1–5 of 29

Authors

92

  1. GP
    George P. Moschis

    Georgia State University, United States

    1 publications · 36 citations

    2

    h-index

  2. JW
    James W. Peltier

    University of Wisconsin–Whitewater, United States

    2 publications · 81 citations

    2

    h-index

  3. SR
    Sharyn Rundle‐Thiele

    Griffith University, Australia

    2 publications · 35 citations

    2

    h-index

  4. JA
    John A. Schribrowsky

    University of Nevada, Las Vegas, United States

    2 publications · 81 citations

    2

    h-index

  5. DS
    Denver Severt

    University of Central Florida, United States

    1 publications · 14 citations

    1

    h-index

1–5 of 92

Institutions

59

  1. Griffith University

    Brisbane, Australia

    2 h-index

    6 publications

    105 citations

  2. Georgia State University

    Atlanta, United States

    2 h-index

    2 publications

    72 citations

  3. University of Nevada, Las Vegas

    Las Vegas, United States

    2 h-index

    2 publications

    81 citations

  4. University of Wisconsin–Whitewater

    Whitewater, United States

    2 h-index

    2 publications

    81 citations

  5. Heidelberg University

    Heidelberg, Germany

    1 h-index

    5 publications

    75 citations

  6. Nanyang Technological University

    Singapore, Singapore

    1 h-index

    1 publications

    11 citations

  7. University Hospital Heidelberg

    Heidelberg, Germany

    1 h-index

    3 publications

    45 citations

  8. Central Michigan University

    Mount Pleasant, United States

    1 h-index

    2 publications

    140 citations

1–8 of 59

Venues

  1. Journal of Direct Marketing

    JDM · 2 publications · 81 citations

    2

    h-index

  2. Tourism Management

    2 publications · 760 citations

    2

    h-index

  3. Advances in consumer research

    1 publications · 10 citations

    1

    h-index

  4. International Journal of Market Research

    1 publications · 33 citations

    1

    h-index

  5. Food Quality and Preference

    1 publications · 17 citations

    1

    h-index

1–5