Concepedia

Functional Needs Segmentation

Functional Needs Segmentation is a needs-based segmentation framework that classifies consumers according to their practical and task-oriented requirements, distinguishing itself from other segmentation approaches by focusing specifically on the utilitarian, performance-related, and problem-solving aspects of consumer needs.

27

Publications

1.3K

Citations

73

Authors

47

Institutions

Publications per year

2017–2026

5

Parents

Publications

27

Moving Beyond “Special Needs”

June Isaacson Kailes, Alexandra Enders · Journal of Disability Policy Studies · 2007 · 178 citations

, , +15

Usability of Online Services: The Role of Technology Readiness and Context*

Anne Massey, Vijay Khatri, Mitzi M. Montoya‐Weiss · Decision Sciences · 2007 · 161 citations

, , +17

Early Language Intervention

M. Jeanne Wilcox, Theresa A. Kouri, Susan Caswell · American Journal of Speech-Language Pathology · 1991 · 126 citations

, , +15

Need-based segmentation and customized communication strategies in a complex-commodity industry

Terri C. Albert · Industrial Marketing Management · 2003 · 71 citations

, , +16

“Alexa, Build Me a Brand” — An Investigation into the I mpact of Artificial Intelligence on Branding

Adam G. West, John Clifford, David Atkinson · Journal of Business and Economics · 2018 · 66 citations

, , +15

1–5 of 27

Authors

73

  1. AM
    Anne Massey

    Indiana University Bloomington, United States

    1 publications · 161 citations

    1

    h-index

  2. SW
    Shijuan Wang

    Northwest Normal University, China

    1 publications · 19 citations

    1

    h-index

  3. BS
    Beixiang Shi

    Southeast University, China

    1 publications · 11 citations

    1

    h-index

  4. QF
    Qilong Feng

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 13 citations

    1

    h-index

  5. KA
    Kenneth A. Kavale

    University of Iowa, United States

    1 publications · 60 citations

    1

    h-index

1–5 of 73

Institutions

47

  1. Purdue University West Lafayette

    West Lafayette, United States

    2 h-index

    3 publications

    131 citations

  2. The Aerospace Corporation

    El Segundo, United States

    1 h-index

    1 publications

    13 citations

  3. Western University

    London, Canada

    1 h-index

    2 publications

    26 citations

  4. Western University of Health Sciences

    Pomona, United States

    1 h-index

    1 publications

    178 citations

  5. Middle East Technical University

    Ankara, Türkiye

    1 h-index

    2 publications

    26 citations

  6. Case Western Reserve University

    Cleveland, United States

    1 h-index

    1 publications

    18 citations

  7. SUNY Cortland

    Cortland, United States

    1 h-index

    1 publications

    38 citations

  8. Université de Strasbourg

    Strasbourg, France

    1 h-index

    1 publications

    13 citations

1–8 of 47

Venues

  1. E3S Web of Conferences

    1 publications · 11 citations

    1

    h-index

  2. Topics in Language Disorders

    TLD · 1 publications · 38 citations

    1

    h-index

  3. Journal of Consumer Marketing

    1 publications · 64 citations

    1

    h-index

  4. National Conference on Artificial Intelligence

    Conference · 1 publications · 26 citations

    1

    h-index

  5. 1

    h-index

1–5