Concepedia

Behavioral Needs Segmentation

Behavioral Needs Segmentation is a needs-based segmentation approach that classifies individuals according to observable actions and usage patterns to distinguish underlying behavioral drivers of demand within a market.

10

Publications

342

Citations

37

Authors

24

Institutions

Publications per year

2017–2026

4

Parents

Publications

10

Need-based segmentation and customized communication strategies in a complex-commodity industry

Terri C. Albert · Industrial Marketing Management · 2003 · 71 citations

, , +16

Successful Needs/Benefits Segmentation: A User′s Guide

Marshall G. Greenberg, Susan McDonald · Journal of Consumer Marketing · 1989 · 64 citations

, , +17

Behavioral health needs in pediatric medicine and the acceptability of behavioral solutions: Implications for behavioral psychologists

Richard E. Arndorfer, Keith D. Allen, Laureen Aljazireh · Behavior Therapy · 1999 · 56 citations

, , +17

Comparison of interpretation of cat's behavioral needs between veterinarians, veterinary nurses, and cat owners

Gonçalo G. Pereira, Sara Fragoso, Diogo Morais et al. · Journal of Veterinary Behavior · 2014 · 28 citations

, , +11

A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision

Sema K. Sgaier, Maria Eletskaya, Elisabeth Engl et al. · eLife · 2017 · 27 citations · Full text

, , +17

1–5 of 10

Authors

37

  1. OM
    Owen Mugurungi

    Ministry of Health and Child Welfare, Zimbabwe

    1 publications · 27 citations

    1

    h-index

  2. MG
    Marshall G. Greenberg

    Booz Allen Hamilton (United States), United States

    1 publications · 64 citations

    1

    h-index

  3. LC
    Larissa Clarkson

    Central Queensland University, Australia

    1 publications · 17 citations

    1

    h-index

  4. TC
    Terri C. Albert

    University of Hartford, United States

    1 publications · 71 citations

    1

    h-index

  5. KD
    Keith D. Allen

    University of Nebraska Medical Center, United States

    1 publications · 56 citations

    1

    h-index

1–5 of 37

Institutions

24

  1. University of Cologne

    Cologne, Germany

    1 h-index

    1 publications

    26 citations

  2. Nebraska Medical Center

    Omaha, United States

    1 h-index

    3 publications

    168 citations

  3. University of Lisbon

    Lisbon, Portugal

    1 h-index

    1 publications

    28 citations

  4. Harvard Global Health Institute

    Cambridge, United States

    1 h-index

    1 publications

    27 citations

  5. Seattle University

    Seattle, United States

    1 h-index

    3 publications

    81 citations

  6. Athens University of Economics and Business

    Athens, Greece

    1 h-index

    3 publications

    60 citations

  7. Universidade do Porto

    Porto, Portugal

    1 h-index

    3 publications

    84 citations

  8. Insight Healthcare

    Newcastle upon Tyne, United Kingdom

    1 h-index

    1 publications

    27 citations

1–8 of 24

Venues

  1. Journal of Veterinary Behavior

    2 publications · 45 citations

    2

    h-index

  2. Journal of Consumer Marketing

    1 publications · 64 citations

    1

    h-index

  3. Industrial Marketing Management

    1 publications · 71 citations

    1

    h-index

  4. Journal of Policy Analysis and Management

    1 publications · 19 citations

    1

    h-index

  5. eLife

    1 publications · 27 citations

    1

    h-index

1–5