Concepedia

Need-based Market Segmentation

Need-Based Market Segmentation is a market segmentation strategy that categorizes consumers into distinct groups based on shared needs, preferences, or desired benefits, distinguishing itself from other segmentation approaches by prioritizing intrinsic consumer requirements over demographic, geographic, or psychographic attributes.

24

Publications

975

Citations

52

Authors

28

Institutions

Publications per year

2017–2026

5

Parents

Publications

24

Consumers' decision-making style as a basis for market segmentation

Gianfranco Walsh, Thorsten Hennig‐Thurau, Vincent Wayne-Mitchell et al. · Journal of Targeting Measurement and Analysis for Marketing · 2001 · 119 citations · Full text

, , +14

Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media

Niklas Kühl, Marius Mühlthaler, Marc Goutier · Electronic Markets · 2019 · 89 citations

, , +17

Export Stages and Export Barriers: Revisiting Traditional Export Development

Eldrede Kahiya, David Dean · Thunderbird International Business Review · 2015 · 72 citations

, , +10

Need-based segmentation and customized communication strategies in a complex-commodity industry

Terri C. Albert · Industrial Marketing Management · 2003 · 71 citations

, , +16

Successful Needs/Benefits Segmentation: A User′s Guide

Marshall G. Greenberg, Susan McDonald · Journal of Consumer Marketing · 1989 · 64 citations

, , +17

1–5 of 24

Authors

52

  1. JA
    John A. Schribrowsky

    University of Nevada, Las Vegas, United States

    2 publications · 81 citations

    2

    h-index

  2. SC
    Steven C. Brandt

    California Retina Consultants, United States

    2 publications · 30 citations

    2

    h-index

  3. JW
    James W. Peltier

    University of Wisconsin–Whitewater, United States

    2 publications · 81 citations

    2

    h-index

  4. EK
    Eldrede Kahiya

    Victoria University of Wellington, New Zealand

    1 publications · 72 citations

    1

    h-index

  5. NM
    Nina Michaelidou

    Loughborough University, United Kingdom

    1 publications · 29 citations

    1

    h-index

1–5 of 52

Institutions

28

  1. University of Nevada, Las Vegas

    Las Vegas, United States

    3 h-index

    3 publications

    106 citations

  2. University of Wisconsin–Whitewater

    Whitewater, United States

    2 h-index

    2 publications

    81 citations

  3. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    2 h-index

    4 publications

    134 citations

  4. California Retina Consultants

    Oxnard, United States

    2 h-index

    2 publications

    30 citations

  5. Seoul School of Integrated Sciences and Technologies

    Seoul, South Korea

    1 h-index

    2 publications

    36 citations

  6. University of Wisconsin–Madison

    Madison, United States

    1 h-index

    1 publications

    18 citations

  7. New York University

    New York, United States

    1 h-index

    4 publications

    172 citations

  8. McGill University

    Montreal, Canada

    1 h-index

    2 publications

    98 citations

1–8 of 28

Venues

  1. Journal of Direct Marketing

    JDM · 2 publications · 81 citations

    2

    h-index

  2. Journal of Marketing

    JM · 2 publications · 30 citations

    2

    h-index

  3. Industrial Marketing Management

    3 publications · 114 citations

    2

    h-index

  4. Journal of Business and Industrial Marketing

    2 publications · 62 citations

    2

    h-index

  5. Service Industries Journal

    1 publications · 33 citations

    1

    h-index

1–5