Concepedia

Marius Mühlthaler

MM

1

Publications

87

Citations

1

H-Index

2019

Active since

Affiliations

Karlsruhe Institute of Technology(Current)

Marius Mühlthaler is an author at Karlsruhe Institute of Technology specializing in customer satisfaction, social media, and digital marketing.

Top concepts

MarketingManagementEngineeringData ScienceSocial MediaCommunicationDigital MarketingMarketing AnalyticsCustomer SatisfactionInteractive Marketing

Publications per year

2019–2019

1

Publications

1

Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media

Niklas Kühl, Marius Mühlthaler, Marc Goutier · Electronic Markets · 2019 · 87 citations

Marketing Analytics, Customer Satisfaction, Artificial Intelligence +12

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