Demand Heterogeneity

Demand Heterogeneity is a market characteristic that refers to the variation in consumer preferences, needs, or responsiveness to marketing offers across different segments, distinguishing it from uniform demand patterns by reflecting the diversity in desired product or service attributes.

102

Publications

10.8K

Citations

201

Authors

157

Institutions

Publications per year

2017–2026

Variants

Preference Heterogeneity

Parents

Needs-based Segmentation

Publications

102

Is the Resource-Based “View” a Useful Perspective for Strategic Management Research?

Richard L. Priem, John E. Butler · Academy of Management Review · 2001 · 3.9K citations

Management, Strategic Management, Strategy +12

Demand Heterogeneity and Technology Evolution: Implications for Product and Process Innovation

Ron Adner, Daniel A. Levinthal · Management Science · 2001 · 808 citations

Management, Economics, Strategic Management +15

Marketing models of consumer heterogeneity

Greg M. Allenby, Peter E. Rossi · Journal of Econometrics · 1998 · 804 citations

Business, Marketing, Marketing Management +11

Oligopolistic pricing with heterogeneous consumer search

Dale O. Stahl · International Journal of Industrial Organization · 1996 · 298 citations

Social Sciences, Business Economics, Economics +12

Old technology responses to new technology threats: demand heterogeneity and technology retreats

Ron Adner, David Snow · Industrial and Corporate Change · 2010 · 286 citations

Management, Strategic Management, Technology Management +10

1–5 of 102

Authors

201

RA
Ron Adner
Dartmouth College, United States
4 publications · 1.2K citations
4
h-index
TQ
Thomas Quan
Yale University, United States
3 publications · 129 citations
3
h-index
GM
Greg M. Allenby
Fisher College, United States
3 publications · 1.2K citations
3
h-index
WS
Wayne S. DeSarbo
Pennsylvania State University, United States
3 publications · 78 citations
3
h-index
KW
Kevin Williams
Yale University, United States
3 publications · 129 citations
3
h-index

1–5 of 201

Institutions

157

1–8 of 157

Venues

SSRN Electronic Journal
Repository · 5 publications · 111 citations
5
h-index
Economics Letters
4 publications · 144 citations
4
h-index
The Review of Economics and Statistics
3 publications · 100 citations
3
h-index
Journal of Econometrics
3 publications · 934 citations
3
h-index
Journal of Economic Theory
JET · 3 publications · 389 citations
3
h-index

1–5