Concepedia

Author

David Shani

Baruch College

Also Known As

DAVID SHANI, David Shani

22

Publications

1.2K

Citations

9

H-Index

72

Concepts

All Affiliations

Baruch CollegeKean UniversityCollege of New JerseyPace University
DS

About

David Shani is an author at Baruch College specializing in business, management, and marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

6

6

1K

2

Management

5

5

810

3

Arts

3

3

323

4

Education

1

1

250

5

Law

1

1

10

David Shani

×

9

Publications

1.2K

Citations

9

H-Index

YearCitations

Exploiting Niches Using Relationship Marketing

David Shani, Sujana Chalasani

Journal of Consumer Marketing

1992

451

Social Issues and Socially Responsible Investment Behavior: A Preliminary Empirical Investigation

Barry N. Rosen, Dennis Sandler, David Shani

Journal of Consumer Affairs

1991

250

Attitudinal constructs towards sponsorship

Myung‐Soo Lee, Dennis Sandler, David Shani

International Marketing Review

1997

180

Ambush marketing: Is confusion to blame for the flickering of the flame?

David Shani, Dennis Sandler

Psychology and Marketing

1998

121

Brand Globally but Advertise Locally?: An EmpiricalInvestigation

Dennis Sandler, David Shani

International Marketing Review

1992

84

Fostering Client–Agency Relationships

J. David Lichtenthal, David Shani

Journal of Business Research

2000

36

Courting Women Using Sports Marketing: A Content Analysis of the US Open

David Shani, Dennis Sandler, Mary M. Long

International Journal of Advertising

1992

22

Olympic Sponsorship vs. “Ambush” Marketing

Dennis Sandler, David Shani

Journal of Advertising Research

1989

18

A Comparison of Approaches for Setting Standards for Technological Products

Barry N. Rosen, Steven P. Schnaars, David Shani

Journal of Product Innovation Management

1988

10

Page 1