Concepedia

David Shani

DS

Statistics

Publications

9

Citations

1.2K

H-Index

9

Active since

1988

Affiliations

Baruch College(Current)

Kean University

College of New Jersey

Pace University

David Shani is an author at Baruch College specializing in marketing management, marketing, and marketing strategy.

Publications per year

1988–2000

9

Publications

9

Exploiting Niches Using Relationship Marketing

David Shani, Sujana Chalasani · Journal of Consumer Marketing · 1992 · 454 citations

Business, Marketing, Marketing Management +17

Social Issues and Socially Responsible Investment Behavior: A Preliminary Empirical Investigation

Barry N. Rosen, Dennis Sandler, David Shani · Journal of Consumer Affairs · 1991 · 252 citations

Business, Finance, Behavioral Finance +14

Attitudinal constructs towards sponsorship

Myung‐Soo Lee, Dennis Sandler, David Shani · International Marketing Review · 1997 · 181 citations

Business, Marketing, Marketing Management +14

Ambush marketing: Is confusion to blame for the flickering of the flame?

David Shani, Dennis Sandler · Psychology and Marketing · 1998 · 121 citations

Management, Marketing, Marketing Management +12

Brand Globally but Advertise Locally?: An EmpiricalInvestigation

Dennis Sandler, David Shani · International Marketing Review · 1992 · 84 citations

Business, Marketing, Marketing Management +15

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