Concepedia

Barry N. Rosen

BN

Statistics

Publications

6

Citations

339

H-Index

6

Active since

1987

Affiliations

Baruch College(Current)

Barry N. Rosen is an author at Baruch College specializing in business, economics, and brand management.

Publications per year

1987–1994

6

Publications

6

Social Issues and Socially Responsible Investment Behavior: A Preliminary Empirical Investigation

Barry N. Rosen, Dennis Sandler, David Shani · Journal of Consumer Affairs · 1991 · 252 citations

Business, Finance, Behavioral Finance +14

US Brands Abroad: An Empirical Study of Global Branding

Barry N. Rosen, Jean J. Boddewyn, Ernst A. Louis · International Marketing Review · 1989 · 45 citations

Business, Marketing, Marketing Management +12

Participation by U.S. Agencies in International Brand Advertising: An Empirical Study

Barry N. Rosen, Jean J. Boddewyn, Ernst A. Louis · Journal of Advertising · 1988 · 12 citations

Business, International Business, Marketing +12

The standard setter's dilemma

Barry N. Rosen · Industrial Marketing Management · 1994 · 10 citations

Business, Business Economics, Economics +6

The future of industrial societies: Convergence or continuing diversity?

Barry N. Rosen · International Journal of Forecasting · 1987 · 10 citations

Social Sciences, Economics, Sociology +11

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