Concepedia
Statistics
Publications
2
Citations
57
H-Index
Active since
1988
Ernst A. Louis is an author specializing in global branding, business, and international branding.
Publications per year
1988–1989
US Brands Abroad: An Empirical Study of Global Branding
Barry N. Rosen, Jean J. Boddewyn, Ernst A. Louis · International Marketing Review · 1989 · 45 citations
Business, Marketing, Marketing Management +12
Participation by U.S. Agencies in International Brand Advertising: An Empirical Study
Barry N. Rosen, Jean J. Boddewyn, Ernst A. Louis · Journal of Advertising · 1988 · 12 citations
Business, International Business, Marketing +12
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