Concepedia

Occasion-based Usage Segmentation

Occasion-Based Usage Segmentation is a usage-based segmentation framework that classifies users or behaviors according to the specific temporal, situational, or contextual triggers prompting the use of a product, service, or resource, thereby distinguishing segments by the underlying occasions rather than by user attributes or general usage frequency.

3

Publications

127

Citations

7

Authors

2

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

1–3 of 3

Authors

7

  1. AJ
    Alyssa J. Bakke

    Pennsylvania State University, United States

    1 publications · 33 citations

    1

    h-index

  2. DB
    Diego Begalli

    University of Verona, Italy

    1 publications · 30 citations

    1

    h-index

  3. HH
    Helene Hopfer

    Pennsylvania State University, United States

    1 publications · 33 citations

    1

    h-index

  4. RC
    Roberta Capitello

    University of Verona, Italy

    1 publications · 30 citations

    1

    h-index

  5. PB
    Pietro Berni

    University of Verona, Italy

    1 publications · 30 citations

    1

    h-index

1–5 of 7

Institutions

2

  1. Pennsylvania State University

    State College, United States

    1 h-index

    3 publications

    99 citations

  2. University of Verona

    Verona, Italy

    1 h-index

    3 publications

    90 citations

1–2 of 2

Venues

  1. 1

    h-index

  2. Journal of Advertising Research

    JAR · 1 publications · 64 citations

    1

    h-index

  3. PLoS ONE

    1 publications · 33 citations

    1

    h-index

1–3