Concepedia

Data-driven Benefit Segmentation

Data-Driven Benefit Segmentation is a methodological framework within market segmentation that uses empirical data and analytical techniques to identify and categorize consumers based on distinct benefits they seek from products or services, distinguishing it from intuition-based or assumption-driven approaches by its reliance on observable and measurable consumer behavior and preference data.

16

Publications

1K

Citations

27

Authors

13

Institutions

Publications per year

2017–2026

2

Parents

Publications

16

A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation

Michel Wedel, Jan‐Benedict E.M. Steenkamp · Journal of Marketing Research · 1991 · 143 citations

, , +15

Consumer benefit segmentation using clusterwise linear regression

Michel Wedel, C Kistemaker · International Journal of Research in Marketing · 1989 · 116 citations

, , +14

Benefit segmentation for fund raisers

James W. Harvey · Journal of the Academy of Marketing Science · 1990 · 94 citations

, , +8

Benefit Segmentation for Fund Raisers

Jim Harvey · Journal of the Academy of Marketing Science · 1990 · 93 citations

, , +8

Benefit segmentation of potential wellbeing tourists

Juho Pesonen, Tommi Laukkanen, Raija Komppula · Journal Of Vacation Marketing · 2011 · 92 citations

, , +17

1–5 of 16

Authors

27

  1. MW
    Michel Wedel

    University of Groningen, Netherlands

    4 publications · 377 citations

    4

    h-index

  2. JE
    Jan‐Benedict E.M. Steenkamp

    University of North Carolina at Chapel Hill, United States

    3 publications · 261 citations

    3

    h-index

  3. JW
    James W. Harvey

    George Mason University, United States

    1 publications · 94 citations

    1

    h-index

  4. DA
    Deepak Arunachalam

    University of Sheffield, United Kingdom

    1 publications · 89 citations

    1

    h-index

  5. KL
    Kent L. Granzin

    University of Utah, United States

    1 publications · 21 citations

    1

    h-index

1–5 of 27

Institutions

13

  1. George Mason University

    Fairfax, United States

    2 h-index

    2 publications

    187 citations

  2. Aoyama Gakuin University

    Tokyo, Japan

    1 h-index

    3 publications

    48 citations

  3. KU Leuven

    Leuven, Belgium

    1 h-index

    1 publications

    31 citations

  4. Arizona State University

    Tempe, United States

    1 h-index

    1 publications

    15 citations

  5. University of Liverpool

    Liverpool, United Kingdom

    1 h-index

    1 publications

    89 citations

  6. Finland University

    Helsinki, Finland

    1 h-index

    3 publications

    276 citations

  7. University of Eastern Finland

    Joensuu, Finland

    1 h-index

    3 publications

    276 citations

  8. Georgia State University

    Atlanta, United States

    1 h-index

    2 publications

    30 citations

1–8 of 13

Venues

  1. Journal of the Academy of Marketing Science

    3 publications · 208 citations

    3

    h-index

  2. Journal of Marketing Research

    2 publications · 230 citations

    2

    h-index

  3. Journal of Advertising Research

    JAR · 1 publications · 64 citations

    1

    h-index

  4. PubMed

    Repository · 1 publications · 14 citations

    1

    h-index

  5. Expert Systems with Applications

    1 publications · 89 citations

    1

    h-index

1–5