Life-event Segmentation

Life-Event Segmentation is a method of occasion-based segmentation that categorizes consumer behavior based on significant personal events—such as marriage, graduation, or relocation—that trigger distinct consumption patterns and decision-making processes.

18

Publications

805

Citations

51

Authors

37

Institutions

Publications per year

2017–2026

10

Authors

51

  1. NB
    Nabil Bouizegarene

    Université du Québec à Montréal, Canada

    2 publications · 85 citations

    2

    h-index

  2. AF
    Alan F. Smeaton

    Dublin City University, Ireland

    2 publications · 181 citations

    2

    h-index

  3. AC
    Axel Constant

    University College London, United Kingdom

    2 publications · 85 citations

    2

    h-index

  4. KF
    Karl Friston

    University College London, United Kingdom

    2 publications · 85 citations

    2

    h-index

  5. HB
    Heather Bailey

    Washington University in St. Louis, United States

    2 publications · 63 citations

    2

    h-index

1–5 of 51

Venues

  1. Psychological Research

    1 publications · 65 citations

    1

    h-index

  2. Neuroscience & Biobehavioral Reviews

    1 publications · 19 citations

    1

    h-index

  3. Memory

    1 publications · 27 citations

    1

    h-index

  4. Open Psychology

    1 publications · 16 citations

    1

    h-index

  5. 1

    h-index

1–5