Concepedia

Differentiated Marketing

Differentiated Marketing is a market segmentation strategy in which a company targets multiple distinct market segments with tailored marketing mixes, distinguishing itself from undifferentiated or concentrated marketing by emphasizing customized offerings for each segment.

62

Publications

7.3K

Citations

121

Authors

72

Institutions

Publications per year

2017–2026

9

Variants

Differentiated Marketing StrategyMulti-segment Marketing

Parents

Publications

62

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 1.6K citations

, , +16

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Jagdish N. Sheth · Journal of Marketing · 2011 · 1K citations

, , +17

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 800 citations

, , +16

Market Segmentation, Product Differentiation, and Marketing Strategy

Peter R. Dickson, James L. Ginter · Journal of Marketing · 1987 · 422 citations

, , +10

Marketing for Hospitality and Tourism

Shahidul M. Islam · SSRN Electronic Journal · 2022 · 403 citations · Full text

, , +16

1–5 of 62

Authors

121

  1. WR
    Wendell R. Smith

    2 publications · 2.4K citations

    2

    h-index

  2. JL
    James L. Ginter

    The Ohio State University, United States

    2 publications · 774 citations

    2

    h-index

  3. PR
    Peter R. Dickson

    The Ohio State University, United States

    2 publications · 774 citations

    2

    h-index

  4. GA
    Gerald Albaum

    University of New Mexico, United States

    2 publications · 149 citations

    2

    h-index

  5. VJ
    Victor J. Cook

    Tulane University, United States

    2 publications · 229 citations

    2

    h-index

1–5 of 121

Institutions

72

  1. The Ohio State University

    Columbus, United States

    3 h-index

    5 publications

    1.6K citations

  2. Tulane University

    New Orleans, United States

    2 h-index

    2 publications

    229 citations

  3. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    2 h-index

    2 publications

    37 citations

  4. Duke University

    Durham, United States

    1 h-index

    2 publications

    22 citations

  5. Nanjing University

    Nanjing, China

    1 h-index

    1 publications

    13 citations

  6. Brunel University of London

    London, United Kingdom

    1 h-index

    1 publications

    116 citations

  7. University of North Texas

    Denton, United States

    1 h-index

    1 publications

    56 citations

  8. University of Birmingham

    Birmingham, United Kingdom

    1 h-index

    1 publications

    18 citations

1–8 of 72

Venues

  1. Journal of Marketing

    JM · 9 publications · 4.5K citations

    9

    h-index

  2. European Journal of Marketing

    EJM · 3 publications · 371 citations

    3

    h-index

  3. Journal of Marketing Research

    2 publications · 149 citations

    2

    h-index

  4. Marketing Letters

    2 publications · 42 citations

    2

    h-index

  5. Florence Research (University of Florence)

    Repository · 1 publications · 20 citations

    1

    h-index

1–5