Concepedia

Chan Su Park

CS

Statistics

Publications

7

Citations

1.8K

H-Index

7

Active since

1994

Affiliations

Korea University(Current)

Stanford University

Chan Su Park is an author at Korea University specializing in business, marketing management, and marketing.

Publications per year

1994–2005

7

Publications

7

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

Chan Su Park, V. Srinivasan · Journal of Marketing Research · 1994 · 830 citations

Business, Marketing, Marketing Management +13

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

Chan Su Park, V. Srinivasan · Journal of Marketing Research · 1994 · 428 citations

Business, Marketing, Marketing Management +13

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

V. Srinivasan, Chan Su Park, Dae Ryun Chang · Management Science · 2005 · 260 citations

Business, Marketing, Marketing Management +17

Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement

V. Srinivasan, Chan Su Park · Journal of Marketing Research · 1997 · 169 citations

Business, Marketing, Marketing Management +14

Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement

Vijay Shankar Srinivasan, Chan Su Park · Journal of Marketing Research · 1997 · 95 citations

Business, Marketing, Marketing Management +14

1–5 of 7