Concepedia
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Publications
1
Citations
95
H-Index
Active since
1997
Vijay Shankar Srinivasan is an author specializing in consumer demand analysis, customer relationship management, and preference elicitation.
Publications per year
1997–1997
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
Vijay Shankar Srinivasan, Chan Su Park · Journal of Marketing Research · 1997 · 95 citations
Business, Marketing, Marketing Management +14
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