Concepedia
Statistics
Publications
15
Citations
1.9K
H-Index
13
Active since
1983
Affiliations
Yonsei University(Current)
Stanford University
San Sebastián University
Harvard University
Dae Ryun Chang is an author at Yonsei University specializing in marketing, marketing management, and business.
Publications per year
1983–2022
Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses
Lynn W. Phillips, Dae Ryun Chang, Robert D. Buzzell · Journal of Marketing · 1983 · 853 citations · Full text
Management, Quality Management, Strategic Management +10
Lynn W. Phillips, Dae Ryun Chang, Robert D. Buzzell · Journal of Marketing · 1983 · 281 citations
An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
V. Srinivasan, Chan Su Park, Dae Ryun Chang · Management Science · 2005 · 260 citations
Business, Marketing, Marketing Management +17
Organizational memory influences new product success
Dae Ryun Chang, Hang Cho · Journal of Business Research · 2007 · 130 citations · Full text
Management, Organization Studies, Organizational Behavior +7
Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry
Namwoon Kim, Dae Ryun Chang, Allan D. Shocker · Management Science · 2000 · 129 citations · Full text
Business, Information Systems, Information Technology +12
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