Concepedia
Statistics
Publications
40
Citations
5.9K
H-Index
31
Active since
1995
Affiliations
Hong Kong Polytechnic University(Current)
Hong Kong University of Science and Technology
University of Hong Kong
The University of Texas at Austin
Ewha Womans University
Namwoon Kim is an author at Hong Kong Polytechnic University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyStrategic ManagementInnovationStrategyCustomer SatisfactionConsumer ResearchTechnology Transfer
Publications per year
1995–2022
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
Jin Han, Namwoon Kim, Rajendra K. Srivastava · Journal of Marketing · 1998 · 2.2K citations
Market Orientation, Firm Performance, Innovation Management +16
Jin Han, Namwoon Kim, Rajendra K. Srivastava · Journal of Marketing · 1998 · 1.1K citations
Using Exploratory and Exploitative Market Learning for New Product Development<sup>*</sup>
Namwoon Kim, Kwaku Atuahene‐Gima · Journal of Product Innovation Management · 2010 · 282 citations · Full text
New Product Differentiation, Exploitative Market Learning, Market Design +20
Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High‐Technology Firms
Namwoon Kim, Subin Im, Stanley F. Slater · Journal of Product Innovation Management · 2012 · 211 citations
Innovation Evaluation, Customer Satisfaction, Knowledge Creation +21
Product Complements and Substitutes in the Real World: The Relevance of “Other Products”
Allan D. Shocker, Barry L. Bayus, Namwoon Kim · Journal of Marketing · 2003 · 188 citations
Consumer Uncertainty, Consumer Research, Market Design +19
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