Statistics
Publications
26
Citations
2.7K
H-Index
21
Active since
1957
Robert D. Buzzell is an author at Harvard University specializing in business, marketing strategy, and economics.
Publications per year
1957–2002
26
26
The PIMS Principles: Linking Strategy to Performance
P. quot amp, Rajan quot, Varadarajan et al. · Journal of Marketing · 1989 · 189 citations
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