Concepedia

Rajan quot

RQ

Statistics

Publications

4

Citations

335

H-Index

4

Active since

1986

Rajan quot is an author specializing in management, business, and business strategy.

Top concepts

BusinessManagementMarketingBusiness StrategyMarketing ManagementInteractive MarketingStrategyEngineeringComputer ScienceFirm Performance

Publications per year

1986–1989

4

Publications

4

The PIMS Principles: Linking Strategy to Performance

P. quot amp, Rajan quot, Varadarajan et al. · Journal of Marketing · 1989 · 189 citations

Total Quality Management, Engineering, Pims Principles +7

Product Diversity and Firm Performance: An Empirical Investigation

P. quot amp, Rajan quot, Varadarajan · Journal of Marketing · 1986 · 58 citations

Firm Performance, Management, Business +5

Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives

P. quot amp, Rajan quot, Varadarajan · Journal of Marketing · 1986 · 50 citations

Interactive Marketing, Management, Business +8

Symbiotic Marketing Revisited

P. quot amp, Rajan quot, Varadarajan et al. · Journal of Marketing · 1986 · 38 citations

Interactive Marketing, Management, Social Marketing +5

1–4 of 4