Varadarajan - Concepedia

Concepedia

Author

Varadarajan

Also Known As

Varadarajan

3

Publications

297

Citations

3

H-Index

16

Concepts

VA

About

Varadarajan is an author specializing in business, business strategy, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	3	3	297
2	Management	2	2	108
3	Engineering	1	1	189
4	Computer Science	1	1	189
5	Marketing	1	1	50

Varadarajan

×

3

Publications

297

Citations

3

H-Index

	Year	Citations
The PIMS Principles: Linking Strategy to Performance P. quot amp, Rajan quot, Varadarajan, Journal of Marketing Total Quality ManagementEngineeringPims PrinciplesPerformance MeasureBusiness	1989	189
Product Diversity and Firm Performance: An Empirical Investigation P. quot amp, Rajan quot, Varadarajan Journal of Marketing Firm PerformanceManagementBusinessBusiness StrategyStrategic Management	1986	58
Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives P. quot amp, Rajan quot, Varadarajan Journal of Marketing Interactive MarketingManagementBusinessCooperative StrategySale Research	1986	50

Page 1