Concepedia

Varadarajan

VA

Statistics

Publications

3

Citations

297

H-Index

3

Active since

1986

Varadarajan is an author specializing in business, business strategy, and management.

Top concepts

Publications per year

1986–1989

3

Publications

3

The PIMS Principles: Linking Strategy to Performance

P. quot amp, Rajan quot, Varadarajan et al. · Journal of Marketing · 1989 · 189 citations

, , +7

Product Diversity and Firm Performance: An Empirical Investigation

P. quot amp, Rajan quot, Varadarajan · Journal of Marketing · 1986 · 58 citations

, , +5

Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives

P. quot amp, Rajan quot, Varadarajan · Journal of Marketing · 1986 · 50 citations

, , +8

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