Concepedia

S. Mark Young

SM

Statistics

Publications

24

Citations

3.7K

H-Index

22

Active since

1983

Affiliations

University of Southern California(Current)

California Southern University

University of International Business and Economics

University of Illinois Urbana-Champaign

University of Colorado Boulder

S. Mark Young is an author at University of Southern California specializing in business, accountancy, and accounting.

Publications per year

1983–2017

24

Publications

24

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

C. Whan Park, S. Mark Young · Journal of Marketing Research · 1986 · 631 citations

Business, Marketing, Marketing Management +14

Assessing the quality of evidence in empirical management accounting research: The case of survey studies

Wim A. Van der Stede, S. Mark Young, Clara Xiaoling Chen · Accounting Organizations and Society · 2005 · 395 citations

Business, Accountancy, Accounting +13

The impact of contextual and process factors on the evaluation of activity-based costing systems

Shannon W. Anderson, S. Mark Young · Accounting Organizations and Society · 1999 · 387 citations

Business, Information Systems, Management Information Systems +9

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

C. Whan Park, S. Mark Young · Journal of Marketing Research · 1986 · 307 citations

Business, Marketing, Marketing Management +14

The most influential journals in academic accounting

Sarah Bonner, James W. Hesford, Wim A. Van der Stede et al. · Accounting Organizations and Society · 2005 · 296 citations

Business, Accountancy, Accounting +10

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