Concepedia

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

Journal of Marketing Research · 1986 · 631 citations · 21 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorPersuasionAdvertising PersuasionAdvertising PsychologyConsumer InvolvementMedia AudiencesMedia EffectsTelevision AudiencesBackground Music UseBrand InvolvementMedia PersuasionMediating Role Of InvolvementPersuasive Advertising Appeals

Abstract

C. Whan Park, S. Mark Young, Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation, Journal of Marketing Research, Vol. 23, No. 1 (Feb., 1986), pp. 11-24

References

21

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

Feeling and thinking: Preferences need no inferences.

Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +8

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

The Impact of Television Advertising: Learning Without Involvement

Herbert E. Krugman · Public Opinion Quarterly · 1965 · 1.5K citations

Business, Communication, Social Psychology +17

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1.5K citations

Business, Marketing, Marketing Management +12