Publication | Open Access
An Introduction To Green Marketing
644
Citations
3
References
1994
Year
Green MarketingOrganization-environment RelationshipSustainable DevelopmentManagementBusinessLawGreen InnovationEconomic EnvironmentCorporate Social ResponsibilityExternal EnvironmentEnvironmental ManagementSocietal EnvironmentEnvironmental JusticeMarketingEnvironmental PolicyMarketing StrategyGreen Certifications
The scope and importance of the relationship between business and the environment, and a survey of the pitfalls and abuses.
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