Electronic Green Journal · 1994 · 656 citations · 3 references
ManagementMarketingMarketing ManagementCorporate Environmental ManagementMarketing StrategyStrategic MarketingCorporate Environmental StrategyCorporate SustainabilityEnvironmental StrategyEnvironmental SustainabilityResponsible MarketingSustainable Business PracticesSustainable Marketing
The scope and importance of the relationship between business and the environment, and a survey of the pitfalls and abuses.
3
Strategies for environmental advertising
Joel J. Davis · Journal of Consumer Marketing · 1993 · 274 citations
Alan R. Andreasen, William J. Stanton · Journal of Marketing · 1972 · 148 citations