Sanford Grossbart - Concepedia

Concepedia

Author

Sanford Grossbart

University of Nebraska–Lincoln

Also Known As

S. Grossbart, S. L. Grossbart, SANFORD GROSSBART, Sanford Grossbart, Sanford L. Grossbart

43

Publications

2.3K

Citations

21

H-Index

95

Concepts

All Affiliations

University of Nebraska–Lincoln Iowa State University Clemson University Arizona State University University of Nebraska System

SG

About

Sanford Grossbart is an author at University of Nebraska–Lincoln specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	4	4	150
2	Business	4	4	441
3	Health Sciences	4	4	537
4	Education	1	1	406
5	Engineering	1	1	117

Sanford Grossbart

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24

Publications

2.3K

Citations

21

H-Index

	Year	Citations
Parental Style and Consumer Socialization of Children Les Carlson, Sanford Grossbart Journal of Consumer Research Parental CareFamily InvolvementConsumer ResearchEducationFamily Interaction	1988	406
Macromarketing: Past, Present, and Possible Future Roger Layton, Sanford Grossbart Journal of Macromarketing Marketing SystemsNormative TraditionsConsumer ResearchBrand StrategyMarket Design	2006	176
The Impact of Comparative Advertising on Levels of Message Involvement Darrel D. Muehling, Jeffrey J. Stoltman, Sanford Grossbart Journal of Advertising Targeted AdvertisingConsumer ResearchSearch Engine MarketingCommunicationComparative Advertising	1990	163
Manipulating Message Involvement in Advertising Research Russell N. Laczniak, Darrel D. Muehling, Sanford Grossbart Journal of Advertising AdvertisingMessage InvolvementInteractive MarketingAdvertising ProcessingManagement	1989	157
Optimal Stimulation Level and the Adoption Decision Process Roberta A. Mittelstaedt, Sanford Grossbart, William W. Curtis, Journal of Consumer Research Behavioral Decision MakingConsumer ResearchTechnology AdoptionPsychologyChoice Model	1976	146
Mothers' Communication Orientation and Consumer-Socialization Tendencies Les Carlson, Sanford Grossbart, Ann Walsh Journal of Advertising Consumer StudySocial PsychologyConsumer ResearchSocial InfluenceChildren Consumer Independence	1990	146
Environmental dispositions and customer response to store atmospherics Sanford Grossbart, Ronald Hampton, B. Rammohan, Journal of Business Research EngineeringAtmospheric Impact AssessmentEnvironmental Impact AssessmentAir QualityEnvironmental Management	1990	117
The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption Les Carlson, Sanford Grossbart, J. Kathleen Stuenkel Journal of Consumer Psychology	1992	104
Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim Strategies James D. Gill, Sanford Grossbart, Russell N. Laczniak Journal of Advertising Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchBrand Strategy	1988	95
Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers Les Carlson, Ann Walsh, Russell N. Laczniak, Journal of Consumer Affairs Family InvolvementConsumer MotivationConsumer StudyConsumer ResearchSocial Marketing	1994	92

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