Concepedia

Sanford Grossbart

SG

24

Publications

2.3K

Citations

21

H-Index

1975

Active since

Affiliations

University of Nebraska–Lincoln(Current)

Iowa State University

Clemson University

Arizona State University

University of Nebraska System

Sanford Grossbart is an author at University of Nebraska–Lincoln specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorAdvertisingChild DevelopmentCommunicationMarketing CommunicationBehavioral ScienceCommercial Activities

Publications per year

1975–2007

24

Publications

24

Parental Style and Consumer Socialization of Children

Les Carlson, Sanford Grossbart · Journal of Consumer Research · 1988 · 406 citations

Parental Care, Family Involvement, Consumer Research +21

Macromarketing: Past, Present, and Possible Future

Roger Layton, Sanford Grossbart · Journal of Macromarketing · 2006 · 176 citations

Marketing Systems, Normative Traditions, Consumer Research +21

The Impact of Comparative Advertising on Levels of Message Involvement

Darrel D. Muehling, Jeffrey J. Stoltman, Sanford Grossbart · Journal of Advertising · 1990 · 163 citations

Targeted Advertising, Consumer Research, Search Engine Marketing +16

Manipulating Message Involvement in Advertising Research

Russell N. Laczniak, Darrel D. Muehling, Sanford Grossbart · Journal of Advertising · 1989 · 157 citations

Advertising, Message Involvement, Interactive Marketing +12

Optimal Stimulation Level and the Adoption Decision Process

Roberta A. Mittelstaedt, Sanford Grossbart, William W. Curtis et al. · Journal of Consumer Research · 1976 · 146 citations

Behavioral Decision Making, Consumer Research, Technology Adoption +17

Rows per page

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