Concepedia

Roger Layton

RL

Statistics

Publications

26

Citations

2.5K

H-Index

20

Active since

1981

Affiliations

UNSW Sydney(Current)

Australian Institute of Business

Western Sydney University

Ollscoil na Gaillimhe – University of Galway

Roger Layton is an author at UNSW Sydney specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchMarketing ManagementMarketing InsightsEconomicsInteractive MarketingBusiness StrategyConsumer Behavior

Publications per year

1981–2022

26

Publications

26

Marketing Systems—A Core Macromarketing Concept

Roger Layton · Journal of Macromarketing · 2007 · 378 citations

Central Role, Digital Marketing, Interactive Marketing +10

Dimensions of Consumer Information Seeking Behavior

Geoffrey C. Kiel, Roger Layton · Journal of Marketing Research · 1981 · 362 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +20

On Economic Growth, Marketing Systems, and the Quality of Life

Roger Layton · Journal of Macromarketing · 2009 · 198 citations

Customer Satisfaction, Marketing Systems, Economic Growth +22

Formation, Growth, and Adaptive Change in Marketing Systems

Roger Layton · Journal of Macromarketing · 2014 · 197 citations

Integrated Theoretical Framework, Interactive Marketing, Marketing System +12

Towards a theory of marketing systems

Roger Layton · European Journal of Marketing · 2011 · 177 citations

Digital Marketing, Qol Outcomes, Intercultural Marketing +14

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