Concepedia
Statistics
Publications
12
Citations
866
H-Index
Active since
1982
Affiliations
Western Illinois University(Current)
University of Tennessee at Martin
College of Business and Technology
Carolyn Tripp is an author at Western Illinois University specializing in marketing, consumer behavior, and business.
Publications per year
1982–2005
The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions
Carolyn Tripp, Thomas D. Jensen, Les Carlson · Journal of Consumer Research · 1994 · 449 citations
Business, Marketing, Social Psychology +14
Services Advertising: An Overview and Summary of Research, 1980–1995
Carolyn Tripp · Journal of Advertising · 1997 · 84 citations
Business, Marketing, Marketing Management +8
An Assessment of the Effectiveness of an in-Class Game on Marketing Students’ Perceptions and Learning Outcomes
John T. Drea, Carolyn Tripp, Kathleen Stuenkel · Marketing Education Review · 2005 · 61 citations
Education, Instruction, Marketing +9
The importance of service quality determinants in advertising a professional service: an exploratory study
Kenneth E. Clow, Carolyn Tripp, James T. Kenny · Journal of Services Marketing · 1996 · 51 citations
Business, Marketing, Marketing Management +14
Consumer perceptions of bonus packs: an exploratory analysis
Beng Soo Ong, Foo Nin Ho, Carolyn Tripp · Journal of Consumer Marketing · 1997 · 51 citations
Management, Marketing, Marketing Management +17
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