Concepedia

Kenneth E. Clow

KE

25

Publications

1.2K

Citations

17

H-Index

1993

Active since

Affiliations

University of Louisiana at Monroe(Current)

Pittsburg State University

University of Arkansas at Fayetteville

University of North Carolina at Pembroke

Louisiana State University in Shreveport

Kenneth E. Clow is an author at University of Louisiana at Monroe specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionService QualityConsumer BehaviorAdvertisingMarketing CommunicationInteractive Marketing

Publications per year

1993–2017

25

Publications

25

Increasing Job Satisfaction of Service Personnel

Jerry D. Rogers, Kenneth E. Clow, Toby J. Kash · Journal of Services Marketing · 1994 · 213 citations

Employee Involvement, Customer Satisfaction, Job Satisfaction +14

The antecedents of consumer expectations of services: an empirical study across four industries

Kenneth E. Clow, David L. Kurtz, John Ozment et al. · Journal of Services Marketing · 1997 · 122 citations

Customer Satisfaction, Advertising, Empirical Study +15

Building a competitive advantage for service firms:measurement of consumer expectations of service quality

Kenneth E. Clow, Douglas W. Vorhies · Journal of Services Marketing · 1993 · 118 citations

The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

Judith A. Garretson, Kenneth E. Clow · Journal of Services Marketing · 1999 · 106 citations

Customer Satisfaction, Professional Services, Service Quality +15

The relationship of the visual element of an advertisement to service quality expectations and source credibility

Kenneth E. Clow, Karen E. James, Kristine E. Kranenburg et al. · Journal of Services Marketing · 2006 · 79 citations

Customer Satisfaction, Visual Element, Consumer Research +16

Rows per page

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