Kenneth E. Clow - Concepedia

Author

Kenneth E. Clow

Also Known As

Clow, Kenneth E., HENRY S. COLE, K. E. Clow, KENNETH CLOW, KENNETH E. CLOW, Kenneth Clow, Kenneth E Clow, Kenneth E. Clow, Kathleen Seiders

104

Publications

1.8K

Citations

H-Index

Concepts

All Affiliations

University of Louisiana at Monroe Pittsburg State University University of Arkansas at Fayetteville University of North Carolina at Pembroke Louisiana State University in Shreveport

About

Kenneth E. Clow is an author at University of Louisiana at Monroe specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	15	18	960
2	Business	13	17	923
3	Education	4	4	124
4	Arts	2	2	77
5	Law	1	1	11

Kenneth E. Clow

Publications

1.2K

Citations

H-Index

Page 1

	Year	Citations
Increasing Job Satisfaction of Service Personnel Jerry D. Rogers, Kenneth E. Clow, Toby J. Kash Journal of Services Marketing Employee InvolvementCustomer SatisfactionJob SatisfactionEmployee AttitudeWorkforce Development	1994	213
The antecedents of consumer expectations of services: an empirical study across four industries Kenneth E. Clow, David L. Kurtz, John Ozment, Journal of Services Marketing Customer SatisfactionAdvertisingEmpirical StudyService QualityService Research	1997	122
Building a competitive advantage for service firms:measurement of consumer expectations of service quality Kenneth E. Clow, Douglas W. Vorhies Journal of Services Marketing	1993	118
The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry Judith A. Garretson, Kenneth E. Clow Journal of Services Marketing Customer SatisfactionProfessional ServicesService QualityCoupon Face ValueService Research	1999	106
The relationship of the visual element of an advertisement to service quality expectations and source credibility Kenneth E. Clow, Karen E. James, Kristine E. Kranenburg, Journal of Services Marketing Customer SatisfactionVisual ElementConsumer ResearchCommunicationService Ad	2006	79
Interactive Distance Learning: Impact on Student Course Evaluations Kenneth E. Clow Journal of Marketing Education Interactive Distance LearningE-learningInteractive Distance FacilityInstructional CommunicationOff-campus Students	1999	70
A Longitudinal Study of the Stability of Consumer Expectations of Services Kenneth E. Clow, David L. Kurtz, John Ozment Journal of Business Research Expectation FormationCustomer SatisfactionEconomicsBehavioral Decision MakingService Quality	1998	61
Reducing Perceived Risk Through Advertising Service Quality Cues Kenneth E. Clow, Donald Baack, Chris Fogliasso Journal of Professional Services Marketing Customer ExperienceCustomer SatisfactionProfessional ServicesAdvertisingService Quality Dimensions	1998	56
Managing consumer expectations of low‐margin, high‐volume services Kenneth E. Clow, John L. Beisel Journal of Services Marketing Customer SatisfactionConsumer UncertaintyService QualityService ResearchConsumer Expectations	1995	55
The importance of service quality determinants in advertising a professional service: an exploratory study Kenneth E. Clow, Carolyn Tripp, James T. Kenny Journal of Services Marketing Exploratory StudyCustomer SatisfactionCustomer ExperienceConsumer UncertaintyService Quality Dimensions	1996	50

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