Kristine E. Kranenburg

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Active since

2006

Affiliations

University of Louisiana at Monroe(Current)

Louisiana State University in Shreveport

Kristine E. Kranenburg is an author at University of Louisiana at Monroe specializing in advertising message design, advertising persuasion, and consumer attitudes toward ads.

Publications per year

2006–2008

Publications

The relationship of the visual element of an advertisement to service quality expectations and source credibility

Kenneth E. Clow, Karen E. James, Kristine E. Kranenburg et al. · Journal of Services Marketing · 2006 · 79 citations

Business, Marketing, Marketing Management +15

An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services

Kenneth E. Clow, Karen E. James, Kristine E. Kranenburg et al. · Services Marketing Quarterly · 2008 · 18 citations

Business, Marketing, Marketing Management +17

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