Concepedia

John T. Drea

JT

Statistics

Publications

5

Citations

192

H-Index

5

Active since

1997

Affiliations

Western Illinois University(Current)

John T. Drea is an author at Western Illinois University specializing in marketing, marketing management, and transportation.

Publications per year

1997–2005

5

Publications

5

An Assessment of the Effectiveness of an in-Class Game on Marketing Students’ Perceptions and Learning Outcomes

John T. Drea, Carolyn Tripp, Kathleen Stuenkel · Marketing Education Review · 2005 · 61 citations

, , +9

Selecting and promoting service encounter elements in passenger rail transportation

Carolyn Tripp, John T. Drea · Journal of Services Marketing · 2002 · 50 citations

, , +15

NICHE MARKETING IN INTRASTATE PASSENGER RAIL TRANSPORTATION

John T. Drea, Joe B. Hanna · Transportation Journal · 2000 · 30 citations

, , +15

Using Experiential Learning in a Principles of Marketing Course: An Empirical Analysis of Student Marketing Audits

John T. Drea, Brian T. Engelland · Marketing Education Review · 1997 · 27 citations

, , +6

UNDERSTANDING AND PREDICTING PASSENGER RAIL TRAVEL: AN EMPIRICAL STUDY

Joe B. Hanna, John T. Drea · Transportation Journal · 1998 · 24 citations

, , +17

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