Concepedia

Beng Soo Ong

BS

Statistics

Publications

13

Citations

525

H-Index

12

Active since

1995

Affiliations

California State University, Fresno(Current)

San Francisco State University

Beng Soo Ong is an author at California State University, Fresno specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingAdvertisingArtsTelevision

Publications per year

1995–2014

13

Publications

13

The antecedents of consumer expectations of services: an empirical study across four industries

Kenneth E. Clow, David L. Kurtz, John Ozment et al. · Journal of Services Marketing · 1997 · 122 citations

Customer Satisfaction, Advertising, Empirical Study +15

The Perceived Influence of User Reviews in the Hospitality Industry

Beng Soo Ong · Journal of Hospitality Marketing & Management · 2012 · 92 citations

Should Product Placement in Movies Be Banned?

Beng Soo Ong · Journal of Promotion Management · 1995 · 90 citations

Entertainment Marketing, Consumer Research, Brand Strategy +18

Consumer perceptions of bonus packs: an exploratory analysis

Beng Soo Ong, Foo Nin Ho, Carolyn Tripp · Journal of Consumer Marketing · 1997 · 50 citations

Customer Satisfaction, Consumer Decision Making, Consumer Uncertainty +15

A Comparison of Product Placements in Movies and Television Programs

Beng Soo Ong · Journal of Promotion Management · 2004 · 36 citations

Consumer Research, Product Placements, Communication +19

Rows per page

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