Advertising Scheduling is a strategic planning process within advertising management that determines the timing, frequency, and duration of advertisement placements to maximize audience exposure and campaign effectiveness.
93
Publications
4.1K
Citations
177
Authors
85
Institutions
Publications per year
2017–2026
12
Parents
Publications
93
A Better Advertising Planning Grid
John R. Rossiter, Larry Percy, Robert J. Donovan · Journal of Advertising Research · 1991 · 295 citations
Business, Marketing, Advertising +8
John D. C. Little, Leonard M. Lodish · Operations Research · 1969 · 263 citations
Business, Communication, Marketing +16
The Remembering and Forgetting of Advertising
Hubert A. Zielske · Journal of Marketing · 1959 · 158 citations
Business, Marketing, Advertising +10
1–5 of 93
Authors
177
- JG
4
h-index
- SK
4
h-index
- SV
4
h-index
- JY
3
h-index
- AN
3
h-index
1–5 of 177
Institutions
85
Yahoo (United States)
Sunnyvale, United States
7 h-index
32 publications
954 citations
The University of Texas at Dallas
Richardson, United States
7 h-index
10 publications
580 citations
Google (United States)
Mountain View, United States
6 h-index
11 publications
309 citations
University of California, Irvine
Irvine, United States
4 h-index
5 publications
210 citations
University of Washington
Seattle, United States
4 h-index
3 publications
196 citations
Microsoft (United States)
Redmond, United States
3 h-index
6 publications
171 citations
Oklahoma State University
Stillwater, United States
3 h-index
3 publications
121 citations
University of Southern California
Los Angeles, United States
3 h-index
3 publications
115 citations
1–8 of 85
Venues
- Journal of Marketing Research
8 publications · 236 citations
8
h-index
- Management Science
8 publications · 232 citations
8
h-index
- Operations Research
7 publications · 650 citations
7
h-index
- Journal of the Operational Research Society
OR · 6 publications · 146 citations
6
h-index
- Journal of Marketing
JM · 4 publications · 415 citations
4
h-index
1–5