Yixing Chen

Scheduling Content on Social Media: Theory, Evidence, and Application

Vamsi K. Kanuri, Yixing Chen, Shrihari Sridhar · Journal of Marketing · 2018 · 159 citations

Social Medium Monitoring, Digital Marketing, Social Media Posts +23

Revealing sensitive information in personal interviews: Is self-disclosure easier with humans or avatars and under what conditions?

Matthew D. Pickard, Catherine A. Roster, Yixing Chen · Computers in Human Behavior · 2016 · 139 citations

Social Psychology, Confidentiality, Research Ethics +16

Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

Yixing Chen, Ju‐Yeon Lee, Shrihari Sridhar et al. · Journal of Marketing · 2020 · 69 citations · Full text

Population Health Sciences, Cancer Education, Cancer Disparity +22

Scheduling Content on Social Media: Theory, Evidence and Application

Vamsi K. Kanuri, Yixing Chen, Shrihari Sridhar · Journal of Marketing · 2018 · 39 citations

Computational Social Science, Content Platforms, Social Media +14

Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending

Yixing Chen, Vikas Mittal, Shrihari Sridhar · Journal of Marketing Research · 2020 · 17 citations · Full text

Engineering, Educational Attainment, Education +21