Concepedia
Statistics
Publications
36
Citations
3.8K
H-Index
26
Active since
1976
Affiliations
The University of Texas at Dallas(Current)
Washington State University
Fordham University
Johns Hopkins University
Loyola University Chicago
Thomas J. Reynolds is an author at The University of Texas at Dallas specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessPsychologyAdvertisingSocial SciencesMarketing CommunicationCognitive ScienceConsumer Behavior
Publications per year
1976–2018
Laddering theory, method, analysis, and interpretation.
Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 1.8K citations
Theoretical Mathematics, Consumer Study, Consumer Research +19
Advertising Is Image Management
Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 271 citations
Digital Marketing, Targeted Advertising, Brand Strategy +22
Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data
Thomas J. Reynolds, Jerry C. Olson · 2001 · 239 citations
Marketing Analytics, Advertising, Advertising Strategy +9
A means-end analysis of brand persuasion through advertising
Thomas J. Reynolds, Charles E. Gengler, Daniel J. Howard · International Journal of Research in Marketing · 1995 · 159 citations
Advertising, Management, Consumer Research +6
A hard look at hard laddering
Joan M. Phillips, Thomas J. Reynolds · Qualitative Market Research An International Journal · 2009 · 106 citations
Laddering Methodology, Quantitative Methods, Engineering +21
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