Thomas J. Reynolds

Laddering theory, method, analysis, and interpretation.

Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 1.8K citations

Business, Marketing, Marketing Management +6

Advertising Is Image Management

Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 272 citations

Business, Marketing, Marketing Management +11

Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data

Thomas J. Reynolds, Jerry C. Olson · 2001 · 239 citations

Business, Marketing, Marketing Management +17

A means-end analysis of brand persuasion through advertising

Thomas J. Reynolds, Charles E. Gengler, Daniel J. Howard · International Journal of Research in Marketing · 1995 · 160 citations

Business, Marketing, Marketing Management +14

A hard look at hard laddering

Joan M. Phillips, Thomas J. Reynolds · Qualitative Market Research An International Journal · 2009 · 109 citations

Management, Organization Studies, Organizational Design +8