Concepedia

Charles E. Gengler

CE

19

Publications

2.1K

Citations

18

H-Index

1991

Active since

Affiliations

City University of New York(Current)

Rutgers, The State University of New Jersey

Aalto University

Baruch College

Southern Methodist University

Charles E. Gengler is an author at City University of New York specializing in management, marketing, and business.

Top concepts

Publications per year

1991–2020

19

Publications

19

Design Science Research Process: A Model for Producing and Presenting Information Systems Research

Ken Peffers, Tuure Tuunanen, Charles E. Gengler et al. · arXiv (Cornell University) · 2020 · 478 citations · Full text

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Emotional Contagion Effects on Product Attitudes: Figure 1

Daniel J. Howard, Charles E. Gengler · Journal of Consumer Research · 2001 · 318 citations

Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach

David B. Klenosky, Charles E. Gengler, Michael S. Mulvey · Journal of Leisure Research · 1993 · 237 citations

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Improving the graphic representation of means-end results

Charles E. Gengler, David B. Klenosky, Michael S. Mulvey · International Journal of Research in Marketing · 1995 · 171 citations

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A means-end analysis of brand persuasion through advertising

Thomas J. Reynolds, Charles E. Gengler, Daniel J. Howard · International Journal of Research in Marketing · 1995 · 159 citations

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