Charles E. Gengler - Concepedia

Concepedia

Author

Charles E. Gengler

City University of New York

Also Known As

C.E. Gengler, Charles E. Gengler, Charles Gengler, Gengler, Charles E, Gengler, Charles E.

31

Publications

2.1K

Citations

18

H-Index

87

Concepts

All Affiliations

City University of New York Rutgers, The State University of New Jersey Aalto University Baruch College Southern Methodist University

CE

About

Charles E. Gengler is an author at City University of New York specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	867
2	Business	9	9	669
3	Engineering	2	2	649
4	Education	1	1	478
5	Health Sciences	1	1	57

Charles E. Gengler

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19

Publications

2.1K

Citations

18

H-Index

	Year	Citations
Design Science Research Process: A Model for Producing and Presenting Information Systems Research Ken Peffers, Tuure Tuunanen, Charles E. Gengler, arXiv (Cornell University) Requirement AnalysisEngineeringAuthors DesignSoftware Development ProcessInformation Technology Management	2020	478
Emotional Contagion Effects on Product Attitudes: Figure 1 Daniel J. Howard, Charles E. Gengler Journal of Consumer Research	2001	318
Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach David B. Klenosky, Charles E. Gengler, Michael S. Mulvey Journal of Leisure Research Customer SatisfactionTourism ManagementActivity-travel PatternMeans-end Analytic ApproachDestination Management	1993	237
Improving the graphic representation of means-end results Charles E. Gengler, David B. Klenosky, Michael S. Mulvey International Journal of Research in Marketing Interactive VisualizationImage AnalysisEngineeringComputational VisualizationGraphic Representation	1995	171
A means-end analysis of brand persuasion through advertising Thomas J. Reynolds, Charles E. Gengler, Daniel J. Howard International Journal of Research in Marketing AdvertisingManagementConsumer ResearchMarketing CommunicationBrand Persuasion	1995	159
Extending Critical Success Factors Methodology to Facilitate Broadly Participative Information Systems Planning Ken Peffers, Charles E. Gengler, Tuure Tuunanen Journal of Management Information Systems Information SystemsBusiness IntelligenceProject ManagementCritical Success ChainsInformation Technology Management	2003	153
A Means–End Analysis of Mothers’ Infant Feeding Choices Charles E. Gengler, Michael S. Mulvey, Janet E. Oglethorpe Journal of Public Policy & Marketing Pediatric FeedingNutritionParental CarePublic Health NutritionSocial Marketing	1999	104
Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data Charles E. Gengler, Thomas J. Reynolds Journal of Advertising Research Marketing AnalyticsAdvertisingAdvertising StrategyConsumer ResearchMarketing Communication	1995	86
What's in a Name? A Complimentary Means of Persuasion Daniel J. Howard, Charles E. Gengler, Ambuj Jain Journal of Consumer Research	1995	72
A personal construct analysis of adaptive selling and sales experience Charles E. Gengler, Daniel J. Howard, Kyle Zolner Psychology and Marketing Customer ExperienceCustomer SatisfactionAbstract Customer OrientationAdaptive SellingConsumer Research	1995	57

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