Concepedia
Statistics
Publications
12
Citations
926
H-Index
11
Active since
1993
Affiliations
University of Ottawa(Current)
DePaul University
Wilfrid Laurier University
Michael S. Mulvey is an author at University of Ottawa specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingInteractive MarketingConsumer ResearchDigital MarketingCustomer SatisfactionTourismCommunicationUser Experience
Publications per year
1993–2022
Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach
David B. Klenosky, Charles E. Gengler, Michael S. Mulvey · Journal of Leisure Research · 1993 · 237 citations
Customer Satisfaction, Tourism Management, Activity-travel Pattern +19
Improving the graphic representation of means-end results
Charles E. Gengler, David B. Klenosky, Michael S. Mulvey · International Journal of Research in Marketing · 1995 · 171 citations
Interactive Visualization, Image Analysis, Engineering +4
A Means–End Analysis of Mothers’ Infant Feeding Choices
Charles E. Gengler, Michael S. Mulvey, Janet E. Oglethorpe · Journal of Public Policy & Marketing · 1999 · 104 citations
Pediatric Feeding, Nutrition, Parental Care +25
Exploring the Relationships Between Means-End Knowledge and Involvement
Michael S. Mulvey, Jerry C. Olson, Richard L. Celsi et al. · Advances in consumer research · 1994 · 94 citations
Knowledge Exchange, Organizational Communication, Knowledge Sharing +5
Customer Roles in Self-Service Technology Encounters in a Tourism Context
Petranka Kelly, Jennifer Lawlor, Michael S. Mulvey · Journal of Travel & Tourism Marketing · 2016 · 89 citations · Full text
Customer Experience, Customer Satisfaction, Tourism Management +21
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