Concepedia
Statistics
Publications
12
Citations
930
H-Index
11
Active since
1993
Affiliations
University of Ottawa(Current)
DePaul University
Wilfrid Laurier University
Rutgers, The State University of New Jersey
Michael S. Mulvey is an author at University of Ottawa specializing in marketing, management, and business.
Publications per year
1993–2022
Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach
David B. Klenosky, Charles E. Gengler, Michael S. Mulvey · Journal of Leisure Research · 1993 · 237 citations
Management, Marketing, Tourism Management +17
Improving the graphic representation of means-end results
Charles E. Gengler, David B. Klenosky, Michael S. Mulvey · International Journal of Research in Marketing · 1995 · 172 citations
Computing, Computer Science, Visualization +8
A Means–End Analysis of Mothers’ Infant Feeding Choices
Charles E. Gengler, Michael S. Mulvey, Janet E. Oglethorpe · Journal of Public Policy & Marketing · 1999 · 104 citations
Public Health, Health Promotion, Maternal Health +15
Exploring the Relationships Between Means-End Knowledge and Involvement
Michael S. Mulvey, Jerry C. Olson, Richard L. Celsi et al. · Advances in consumer research · 1994 · 94 citations
Management, Knowledge Management, Social Psychology +12
Customer Roles in Self-Service Technology Encounters in a Tourism Context
Petranka Kelly, Jennifer Lawlor, Michael S. Mulvey · Journal of Travel & Tourism Marketing · 2016 · 90 citations · Full text
Management, Marketing, Tourism Management +13
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