Concepedia

Peter M. Chisnall

PM

4

Publications

3.5K

Citations

4

H-Index

1974

Active since

Affiliations

Deleted Institution(Current)

Peter M. Chisnall is an author at Deleted Institution specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessTechnologyAdvertisingEngineeringCommunicationBrand StrategyService Design

Publications per year

1974–2007

4

Publications

4

Mail and Internet Surveys: The Tailored Design Method

Peter M. Chisnall · Journal of Advertising Research · 2007 · 3.2K citations

Survey (Human Research), Engineering, Online Experiment +10

Management of service operations

Peter M. Chisnall · Long Range Planning · 1979 · 237 citations

Services Management, Management, Business +6

Marketing Research: Analysis and Measurement.

S. J. R. Dawson, Peter M. Chisnall · Operational Research Quarterly (1970-1977) · 1975 · 38 citations

Management, Consumer Research, Marketing Communication +2

ALUMINIUM HOUSEHOLD FOIL IN THE COMMON MARKET: RESEARCH FOR AN EFFECTIVE BRAND NAME

Peter M. Chisnall · Journal of Management Studies · 1974 · 11 citations

Advertising, Consumer Culture, Management +4

Rows per page

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