Concepedia

Loyalty Promotion

Loyalty Promotion is a promotional strategy that belongs to the category of marketing instruments designed to reinforce repeat customer behavior, distinguished by its focus on incentivizing continued patronage through rewards, recognition, or exclusive benefits tied to sustained engagement with a brand or service.

57

Publications

3.3K

Citations

131

Authors

86

Institutions

Publications per year

2017–2026

17

Parents

Publications

57

Loyalty program effectiveness: Theoretical reviews and practical proofs

Muhammad Turki Alshurideh, Anwar Gasaymeh, Gouher Ahmed et al. · Uncertain Supply Chain Management · 2020 · 275 citations · Full text

, , +14

Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

Rajiv Grover, V. Srinivasan · Journal of Marketing Research · 1992 · 253 citations

, , +17

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Stephanie O’Donohoe, Ilya Vedrashko · International Journal of Advertising · 2011 · 245 citations

, , +12

Designing Loyalty-Building Programs for Packaged Goods Brands

Michelle L. Roehm, Ellen Bolman Pullins, Harper A. Roehm · Journal of Marketing Research · 2002 · 220 citations

, , +17

Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability

Yuping Liu, Rong Yang · Journal of Marketing · 2008 · 204 citations

, , +14

1–5 of 57

Authors

131

  1. BW
    Brian Wansink

    Cornell University, United States

    3 publications · 79 citations

    3

    h-index

  2. NS
    Nandini Shekhar

    University of Mysore, India

    2 publications · 32 citations

    2

    h-index

  3. VS
    V. Srinivasan

    Stanford University, United States

    2 publications · 355 citations

    2

    h-index

  4. TH
    Tammo H.A. Bijmolt

    University of Groningen, Netherlands

    2 publications · 127 citations

    2

    h-index

  5. RY
    Rong Yang

    National Center for Nanoscience and Technology, China

    2 publications · 323 citations

    2

    h-index

1–5 of 131

Institutions

86

  1. Dominion University College

    Accra, Ghana

    3 h-index

    3 publications

    498 citations

  2. Old Dominion University

    Norfolk, United States

    3 h-index

    3 publications

    498 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    3 publications

    91 citations

  4. University of Groningen

    Groningen, The Netherlands

    2 h-index

    5 publications

    305 citations

  5. University of Split

    Split, Croatia

    2 h-index

    2 publications

    127 citations

  6. University of Pittsburgh

    Pittsburgh, United States

    2 h-index

    2 publications

    269 citations

  7. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    2 publications

    47 citations

  8. SUNY Brockport

    Brockport, United States

    2 h-index

    2 publications

    323 citations

1–8 of 86

Venues

  1. Journal of Marketing Research

    4 publications · 719 citations

    4

    h-index

  2. Journal of Marketing

    JM · 3 publications · 498 citations

    3

    h-index

  3. Journal of the Operational Research Society

    OR · 2 publications · 36 citations

    2

    h-index

  4. Managing Service Quality

    MSQ · 2 publications · 73 citations

    2

    h-index

  5. Journal of Advertising Research

    JAR · 2 publications · 54 citations

    2

    h-index

1–5